Managing customer service issues can be very time consuming, yet it is an extremely important part of running your interior design business.  Without responding to your clients in a timely manner and meeting their needs, your interior design business will not thrive successfully.  Just as word of mouth marketing can benefit in a positive manner from happy customers, people also speak their mind when they’re unhappy with their experiences from an interior design business, or from any type of business Read more [...]

Every interior design business needs something that will set you apart and differentiate you from your competitors.  That is where a USP comes in. A USP refers to a unique selling point and every business needs one! Otherwise, you will be lost in the crowd of similar businesses.  Think about what your business offers that others don’t.  That will be your USP. If you’re stuck on what your unique selling point can be, consider the following: •    Excellent Customer Service – There Read more [...]

Relationships = Communication   Communicating with clients is an art in and of itself, in my book. Demonstrating genuine empathy and listening for their true wants and needs is a vital skill for any interior designer and for building a solid relationship with clients. And how to do that? I’ve listed a just a few of the ways you can strengthen your client relationships below -  1.  Show appreciation – Everyone likes to be appreciated.  Showing appreciation to your clients creates a bond like Read more [...]

It’s the only time during the year (in my humble opinion) when getting organized is fun! I am reminded again how important it is to get organized, stay focused, and most importantly… get productive this time of year. High productivity doesn’t have to be difficult, but it is vital if you want to have a successful interior design business. With all the distractions you deal with and everything vying for your attention on a daily basis, how do you stay focused and productive? I’ve listed a few tips Read more [...]

When you share personal and touching moments with your clients, during the holidays or any time of year, it helps connect you and your clients in a way that would not normally happen. There is however, a fine line between sharing too much personal information and completely ignoring the traditional holidays that most of your clients probably celebrate. Of course, you will need to know who your visitors are, who your target market is, and what’s important to them before you can know for sure which Read more [...]

When you think of seasonal marketing… The first ideas that probably pop into your mind are the typical holidays like Easter, Thanksgiving, Christmas, and the other holidays on your calendar. Seasonal marketing is much more than that. Seasonal marketing can involve the four seasons in a year, the typical holidays mentioned above, various causes that are important to you, as well as client anniversaries. Seasons can also mean your particular product cycle.  When you consider all the seasonal Read more [...]

Because there are so many activities, responsibilities, soccer games to go to, dentist appointments, school events, even fun things, competing for your client’s attention, this may sound a bit odd… but it’s important to remind your clients of their own wants and needs!  Below, I’ve listed three rock-solid, uber successful ways to get your prospect’s attention and bring in even more sales for your Interior Design business… now! Tip 1: E-zines Email newsletters (or e-zines) Read more [...]

Have fun with this! Nothing is more fun and festive than a contest. And, what a great way to help your site visitors and customers take action! Think about it… everyone likes the idea of winning something. But how in the world, as an interior designer, could you pull that off? Would you have to give something big away to each and every person? Read below for ideas on hosting an action-packed seasonal marketing contest. 1. The absolute best way to insure that your site visitors take action and Read more [...]

What Do Your Clients Want this Holiday Season? Seasonal Marketing… hmm, what exactly is ‘seasonal marketing’? Ok, so it may seem obvious, but stay with me here. The term ‘seasonal marketing’ doesn’t have to mean just your typical winter holiday season – like Christmas, Thanksgiving and Halloween. It can also mean other holidays throughout the year as well as certain ‘seasons’ within your niche in the design industry. For instance, if you have a business that sells outdoor furniture, Read more [...]

No matter what kind of business you’re in, you absolutely must have clients in order to be successful and stay in business. There’s no other way to say it. Without clients, there is no business. So why don’t more business owners spend more time marketing for new clients? Hands down, the two reasons I hear the most – A – Don’t know what to do B – Don’t have the time If you find yourself in group A and you don’t know what to do, consider researching marketing plans and writing Read more [...]