Seasonal marketing can be anything from knowing your customers’ shopping habits and offering products and services specifically tailored towards their particular buying cycle to actually acknowledging the seasons on the calendar whether that be a holiday, or an anniversary.  Decorate your blog seasonally Most of you have probably noticed what Google does during various holidays to their logo. They decorate their logo to celebrate or bring attention to themes, ideas, and holidays that might Read more [...]

If there’s such a thing as writer’s block… there’s GOT to be what’s called ‘blogger’s block’ too! Unfortunately, you may already know the feeling… intimately. Do you ever have times when you just can’t write a single word?! Either everything is all jumbled up inside your head or you’re drawing a big fat blank. So, what do you do? I’ve written down a few strategies I’ve used to help me get past “blogger’s block”. 1. Visit other blogs. Go poke around on some other interior Read more [...]

Have fun with this! Nothing is more fun and festive than a contest. And, what a great way to help your site visitors and customers take action! Think about it… everyone likes the idea of winning something. But how in the world, as an interior designer, could you pull that off? Would you have to give something big away to each and every person? Read below for ideas on hosting an action-packed seasonal marketing contest. 1. The absolute best way to insure that your site visitors take action and Read more [...]

So the holidays are speeding towards us at 90 mph and they’re right around the corner! Egads! Are you ready? Are you taking part in the holiday spending frenzy (professionally though not personally.) I certainly hope so! Millions of consumers spend and spend and spend and decorate and entertain and party like there’s no tomorrow during the holidays (and I’m not talking about just the Christmas season… I’m talking ALL YEAR ROUND)! Smart businesses know the best time to capitalize on consumer Read more [...]

You know, I have a secret. . . believe it or not, I don’t always ‘love’ marketing my interior design business. (What? Did she just admit that out loud, to me and everyone else?) Well, yes. Some marketing tasks (and general business tasks) I like to do much more than others. And truth be told. . . I want to do the things that are easy and fun for me. I really don’t want to put alot of time and effort into something I don’t like. Does that make sense? What are you struggling to do that you don’t Read more [...]

Party season is upon us. The holidays, in all their glory, are a fabulous time for gathering and connecting with family, friends, co-workers, vendors, associates, etc. When you ‘party with a purpose’ you create a great way to promote your interior design business and bring in new clients in January – typically the slowest month of the year! But with proper planning now, you can set yourself up to be busier than ever and maybe even pay off any holiday debt you’ve incurred! 1. Host your Read more [...]

No matter what kind of business you’re in, you absolutely must have clients in order to be successful and stay in business. There’s no other way to say it. Without clients, there is no business. So why don’t more business owners spend more time marketing for new clients? Hands down, the two reasons I hear the most – A – Don’t know what to do B – Don’t have the time If you find yourself in group A and you don’t know what to do, consider researching marketing plans and writing Read more [...]

By Special Guest Author – LinkedIn Marketing Expert Kristina Jaramillo Many LinkedIn professionals simply copy their bios from their website or the back of their book. And believe me you can tell. For example, I recently spoke to Ted Gee about changing his LinkedIn profile. I told him that his summary read like a back flap of a hard cover book. His exact response was, “You nailed it! That is exactly what I did”. Why Your LinkedIn Profile Should Not Sound Like an Author’s Biography… Do Read more [...]

To run a successful, vibrant, satisfying interior design business it’s important to have new clients and/or projects coming in on a regular basis. Social networking can help you get those clients and grow your interior design business, even today. If you’ve been using social media marketing to promote your interior design business and still aren’t getting the response you’d like, something’s wrong. By following a few simple steps you can get better results from your efforts. Below I’ve listed Read more [...]

What if you could have a sales person knocking on doors, talking you up, getting rid of the tire kickers, letting people know all about your products and services in your interior design business? And wouldn’t it be great to have that sales person working for you 24/7? And the amount of business they brought in was so grand, compared to what they cost! Now wouldn’t that be amazing? And what if they agreed to work for you for years to come and never took a vacation or requested any time off? So, Read more [...]