Managing customer service issues can be very time consuming, yet it is an extremely important part of running your interior design business.  Without responding to your clients in a timely manner and meeting their needs, your interior design business will not thrive successfully.  Just as word of mouth marketing can benefit in a positive manner from happy customers, people also speak their mind when they’re unhappy with their experiences from an interior design business, or from any type of business Read more [...]

Every interior design business needs something that will set you apart and differentiate you from your competitors.  That is where a USP comes in. A USP refers to a unique selling point and every business needs one! Otherwise, you will be lost in the crowd of similar businesses.  Think about what your business offers that others don’t.  That will be your USP. If you’re stuck on what your unique selling point can be, consider the following: •    Excellent Customer Service – There Read more [...]

Relationships = Communication   Communicating with clients is an art in and of itself, in my book. Demonstrating genuine empathy and listening for their true wants and needs is a vital skill for any interior designer and for building a solid relationship with clients. And how to do that? I’ve listed a just a few of the ways you can strengthen your client relationships below -  1.  Show appreciation – Everyone likes to be appreciated.  Showing appreciation to your clients creates a bond like Read more [...]

It’s the only time during the year (in my humble opinion) when getting organized is fun! I am reminded again how important it is to get organized, stay focused, and most importantly… get productive this time of year. High productivity doesn’t have to be difficult, but it is vital if you want to have a successful interior design business. With all the distractions you deal with and everything vying for your attention on a daily basis, how do you stay focused and productive? I’ve listed a few tips Read more [...]

When you share personal and touching moments with your clients, during the holidays or any time of year, it helps connect you and your clients in a way that would not normally happen. There is however, a fine line between sharing too much personal information and completely ignoring the traditional holidays that most of your clients probably celebrate. Of course, you will need to know who your visitors are, who your target market is, and what’s important to them before you can know for sure which Read more [...]

Seasonal marketing can be anything from knowing your customers’ shopping habits and offering products and services specifically tailored towards their particular buying cycle to actually acknowledging the seasons on the calendar whether that be a holiday, or an anniversary.  Decorate your blog seasonally Most of you have probably noticed what Google does during various holidays to their logo. They decorate their logo to celebrate or bring attention to themes, ideas, and holidays that might Read more [...]

When you think of seasonal marketing… The first ideas that probably pop into your mind are the typical holidays like Easter, Thanksgiving, Christmas, and the other holidays on your calendar. Seasonal marketing is much more than that. Seasonal marketing can involve the four seasons in a year, the typical holidays mentioned above, various causes that are important to you, as well as client anniversaries. Seasons can also mean your particular product cycle.  When you consider all the seasonal Read more [...]

Are you looking to increase your sales in the New Year? That’s a given. But you may not want to spend more marketing dollars than necessary to do that. Oftentimes I hear of designers that start new marketing strategies because they aren’t making enough with the strategies they’ve tried. However, that may not be necessary… Let’s look at some ways you can boost your sales without increasing your marketing expenses. • Upsells/Cross-Sells – Using upsells and cross-sells in your interior Read more [...]

Did you think Christmas was the only time to do a ‘seasonal marketing promotion’ for your interior design business? When thinking about seasonal marketing, there are so many hidden opportunities that exist for your interior design business beyond the ‘typical’ calendar holidays. For example – - First and foremost, your seasonal marketing could revolve around the four seasons of the year. – Secondly, it could address various charitable causes that are important to your clients. – And what Read more [...]

Because there are so many activities, responsibilities, soccer games to go to, dentist appointments, school events, even fun things, competing for your client’s attention, this may sound a bit odd… but it’s important to remind your clients of their own wants and needs!  Below, I’ve listed three rock-solid, uber successful ways to get your prospect’s attention and bring in even more sales for your Interior Design business… now! Tip 1: E-zines Email newsletters (or e-zines) Read more [...]