Get to Know Barbara
How long have you been doing what you do?
A successful interior designer since 1989, I owned a small, boutique store in an exclusive beach community of Southern California. I thoroughly enjoyed connecting with clients, discovering their dreams and dilemmas, creating solutions and designing beautiful environments for them.
During that time I helped fill a desperate need faced by many homeowners – not knowing how to create a beautiful home environment that solved their problems and addressed their needs.
How did you get into this?
After receiving a Bachelors degree with an emphasis in interior design, I attended graphic design school and began studying marketing for many years. I developed a voracious appetite to learn. I then decided to parlay my 20+ years of experience at running a successful business by helping other design professionals create a financially rewarding business of their own. I wanted to help them put more time back in their busy days to enjoy with family and to significantly boost their bottom line, all at the same time.
What’s great about working with me?
Unlike most marketers, not only have I successfully worked in the field of interior design for over 20+ years, I design, produce and actually send the marketing products for my clients!
As an experienced designer, I’ve done the hard work of running a business and know what you struggle with. I’ve been there. I can relate. I also know how to get new clients in the door that are looking to buy from you.
Creativity, marketing, graphic design and setting up systems are my greatest strengths. I’m also known for being tech-savvy, and for implementing fun, fresh approaches to marketing. I look for and find untapped ways to bring in more business so you can create more money NOW doing what you love and enjoy – interior design, free time with family, new recipes, etc!
What I don’t do
I don’t take up your time and ‘teach you’ how to market your business using the latest fad or fly-by-night technique. There are many opportunities out there already, vying for your time, attention and money.
For those that want to be busy with so much new business coming in, you’ve come to the right place. I help you get more time back in your day to enjoy with family and friends and significantly boost your bottom line.
What I do for you
I provide a ‘Done-for-You’ type of marketing service where you won’t need to even think about, lift a finger, or spend much time on marketing your business each and every month. All you’ll have to do is pick up the phone when all the calls start coming in.
I provide the simplest, most effective way to create regular, steady income in your interior design business. I do it for you!
Mission Statement
My mission is to help busy interior designers and other professionals create highly profitable businesses in record time through my marketing products and services.
Who are your clients exactly?
I work with creative professionals just like you in private practice and other solo service professionals who are really good at what they do. However, they’ve never been taught exactly how to market their interior design business so as to attract the right clients, CONSISTENTLY. That being said, the industries I work with run the whole gamut of professional services:
• Interior Designers
• Landscape Architects
• Dentists
• Manufacturers – targeting Interior Designers
• Chiropractors
• Custom Closet Manufacturers
• Product Vendors – Furniture, Wallcoverings, Window Treatments, Flooring, etc.
• Window Treatment Professionals
• And more
Do you work with people that are not interior designers?
I have helped many clients across numerous industries creating thousands of dollars in revenue. I have probably worked with people in your industry already. Yet, even if I haven’t, you are not at a disadvantage. That may actually work to your benefit.
Here’s why: other service professionals in your industry are probably ALL doing the same things to market their business. This tends to ‘dilute the field’ and create a lot of mediocre results and frustration. What my clients have found is that I bring an extremely fresh perspective and upscale look to their marketing. Because of this, they stand out in a crowded marketplace. They consistently attract their ideal clients and make more money.
How are you different from other “interior design marketers?”
I ONLY work with busy professionals or those dedicated to doing what it takes to become busy professionals. Because I offer marketing products AND implementation services, my clients get great results and save a LOT of time, money and unnecessary frustration.
I love to laugh, appreciate open, honest communication and want to enjoy working on growing your business with you. It is my #1 goal to become your marketing partner and to help you achieve your marketing goals at lightning speed with maximum efficiency.
What kind of designers do you work best with and what is expected of me?
My marketing services were created for interior design professionals who are excited about their business, deadly serious about getting more clients and doing whatever it takes to build a successful, lifestyle-focused business. The marketing products and services I provide will automate your marketing systems within a few weeks, and will eventually lead you to getting all the clients you want and need. Your business will TRULY support the lifestyle you want, not for three or four years, but for as long as you run your business.
Being a creative design professional and a go-getter myself, I’m known to work best with other high achieving go-getters who are busy and who want someone to get clients in the door for them. My clients are well-established in their careers, highly educated and known as experts in their field. They love the work they do, but are tired of trading hours for dollars or working out of their comfort zone trying to learn something they don’t even want to learn – haphazard marketing. They are ready to take their business and income to the next level. My clients are naturally collaborative, appreciative and seeking a true partner to assist them in marketing their business effectively.
For what type of professional do your marketing materials NOT work for?
Please know I’m very selective in who I work with and I hand pick my clients, choosing to (gently) turn away people who aren’t suited for my programs and won’t get the results for which they would have signed up for (It wouldn’t be fair to them.)
My marketing systems are NOT for those who have no consistent revenue coming in and are absolutely, financially desperate. It’s been my experience that people in financial crisis do not consistently send out the products I provide and therefore will not get the results they need. (Maybe because they spend too much time worrying about where they’re going to get next month’s rent or mortgage payment.)
If you fall within this category, it’s absolutely OK. We’ve all been in times of financial crisis at one point or another. Do yourself (2) favors:
1. Get some money coming in with a full-time or part-time job at the very least, and then call me. This will take the edge off and provide you some peace of mind and mental clarity. You’ll then be able carve out the time and energy to focus on your marketing and the BIG picture of creating your ideal business. Once you start hearing from clients as a result of our work, you can then start reducing the hours you work at the other job and focus on your own business.
2. Sign up for free High Dollar Designer Marketing tools over email (Click here to subscribe.) The free information will get you started towards your goals until you’re ready to begin purchasing our done-for-you marketing products.
Doing these two things will help you get primed for our products and services. When you’re ready, call me and we’ll get started. (I’m in no rush and will be here when you’re ready.)
Other types of people I won’t work with (without exception) is the chronic skeptic, needy hand-holder, or complainer, as well as individuals who consistently challenge every aspect of our services. If you are one of these people, I gently and respectfully ask that you not call or inquire and I hope you understand why. We’ll probably just not work well together and I wouldn’t want you to waste your time or money. That’s fair, isn’t it?
What exactly do you offer?
I offer an automatic marketing system for your business that provides you with more free time, a consistent flow of clients, inquiring about your services and peace of mind.
Here are a few products we offer:
1. Postcards
A stable, tried-and-true marketing method, postcards are an extremely effective way to get in front of your clients on a consistent basis. Where so many entrepreneurs trip themselves up is thinking they should try every over blown, promise-filled marketing fad. Unfortunately, it takes time to learn a new marketing strategy, which may or may not work. Trying to learn a new marketing strategy also doesn’t free you up to do fun or important money-generating tasks in your business.
How does our postcard service free up your time? There is no need for you to –
- find professional photographs
- decide what to say on the back
- write a compelling offer
- add graphics
- lay it out properly
- print the postcard
- print the mailing labels
- attach the stamps and labels
- drive to the post office and stand in line
Would you do that each and every month? Direct mail postcards are extremely effective as more and more people are going to email Why? Because you stand out, and you reach your clients using several different avenues.
Bottom line: Postcards work and they’re an easy way to open the door to a more successful business.
2. Email Campaigns
If you’ve been in business for any length of time, have you been collecting email addresses of clients and prospects? Even if you haven’t done anything with them, it’s vital to continue to build your email list. I’d venture to say there are a number of things we can do with your email list that you have not been doing. Deliver an email ad campaign that matches the postcards you’ve sent. Or develop a custom campaign for an open house, big sale, or other event you’d like to advertise. The ideas are endless.
Bottom Line: Email campaigns are a cost effective way to deliver your message to clients and prospects.
3. Websites and Blogs – Design and Set up
So much of what you do as an interior designer is visual. Your web presence (or lack thereof) can crush your credibility with potential clients if it’s not designed properly. Does your site look homemade? Is it on a FREE site like yahoo, blogger, blogspot or wordpress.com? Landing big-budget clients is all about building credibility, perception and presenting yourself in a polished, upscale manner. When you are perceived as such, you will attract those kinds of clients to you.
I’ve seen countless interior designers spend thousands of dollars on marketing materials that just does not create any revenue for their business. Building a money-making website is imperative. There are critical elements that MUST be included to turn your website into an effective marketing tool. One that you can easily maintain yourself and will consistently attract new leads to your business 24 hours a day, 7 days a week.
Bottom Line: Today, a do-it-yourself website will harm you more than help you.
4. Social Media Set Up
Facebook, Twitter, LinkedIn, bookmarking and more. My goodness what is all the fuss about when it comes to social media? Not only is it the latest and greatest way to market to your clients, it’s the fastest growing marketing medium on the planet today. If you are not there, you are square. You may not understand it, but I’ll share with you some simple strategies and techniques you can implement TODAY to create additional revenue in your solo-preneur business.
Bottom Line: Social Media is not going away. The sooner you get on the bandwagon the better for your business long term.
5. Search Engine Optimization (SEO)
Did you know Google is the #1 website on the internet. 96% of the people who shop on Google are ready to buy. It’s become the new yellow pages. Stop throwing away your money with online yellow pages!! Google, AOL, Yahoo and Bing (MSN) are 90% of the Internet. Online yellow pages is less then 1%. People are searching the web for YOUR products and services. Are they finding you?
If you’ve created a great website, but aren’t attracting the visitors you need to generate the profits you want, then this could be the most exciting page you ever read.
SEO services are a powerful marketing tool for your business. Why you ask? Because… you aren’t hunting for your customers, they hunt for you. All you do is pick the keywords they’ll use to find you, we make sure they find you… and the customer picks you! The beauty is, you not only sell what your customers want, but you also sell it to them when they’re actively looking for it!
Bottom Line: It does no good to have a website that clients and prospects can’t find. Make it easy for them to find you
These are just a few of the PROVEN tools I’ve created to help interior designers build a thriving, profitable and successful business. These are the same tools I’ve implemented in my own business to create a thriving company that has been in business for over 20+ years.
Can this really work for me?
Yes! The result of our work is an approach to marketing your services that, over time and with your dedication, work consistently to create a profitable, sustainable business that supports your lifestyle.
What results can I expect?
You can expect to:
- Create greater exposure and visibility for yourself and your business
- Learn time and money-saving strategies that will dramatically cut down on the time it takes to market your business
- Start working smarter, not harder at building your business
- Reach your ideal clients en-masse and inexpensively
- Learn proven strategies for small business marketing so you don’t have to reinvent the wheel
- Implement an automated marketing system that consistently markets your services to your ideal clients
- Learn how to position yourself as an expert in your field and be perceived as such
- Make your services stand out in your industry and the marketplace
- Reach more people with your compelling message and substantially increase your income
- Learn exactly what pieces of technology to use to save time and learn how to use them together
- Create greater exposure and visibility for yourself and your business
Can I contact some of your former clients to see what it’s like to work with you?
Yes, I encourage you to! Please go to the Success Stories page and read all of them. See which ones you feel drawn to, either because the person has gotten the results you want to get too, or perhaps because that person is in a similar profession. Then feel free to email or call them and ask what they got from working with me and my products.
How quickly can I expect results?
Obviously, this depends on several factors. We can do all that’s possible to bring clients to your door or call you on the phone or email you. However, the rest is up to you.
How can I guarantee myself that I will get more clients, in record time?
Get totally focused on marketing your business for a period of six months. Understand that this is not a “quick fix,” it’s not magic and for some businesses it can take up to a year for you to plant the seeds and reap the fruits of your labor. My clients have successfully grown their businesses, in less time than they would have on their own AND have made more money than they did using old-school, ineffective marketing strategies.
Will I recover the investment I put into the marketing services?
Yes, a resounding Yes! Many clients are excited to report that they were able to cover their investment often with only one new project. Stop for a minute and ask yourself, “What is a new client worth?” “How much revenue can I make over the lifetime of that one client?” Chances are… the amount will more than cover your marketing investment in our services.
What you’re regularly getting when you invest in your interior design business with our done-for-you marketing products is time and money. You will have more time in your day to do the tasks you enjoy – interior design, spending time with your family, trying a new recipe… because you know your marketing is going out regularly and on time. That means clients and prospects call you regularly, like clockwork. Your business will prosper and grow faster than it would, if you were trying to do all the marketing on your own. You can expect expert implementation that you’ve been looking for and haven’t found, until now. That’s what you’re investing in–results, more revenue, more profit, more clients, not just how to information, concepts or theories.
OK, how do we get started?
Great! Did you know that one of the most outstanding characteristics of successful entrepreneurs is that they take bold, consistent action? I’ve found that the business owners that take educated risks, are decisive. They are action-oriented and move forward towards success much more quickly than others. It’s a well-known fact these individuals make decisions based on their gut instinct and are willing to do what others won’t to achieve the results they want. So, that being said, since this feels right for you, then let’s get started!
Here’s what you do: just click on the info page links above or if you have a question, give my support team a call at 949.494.3345 or email them at Info@HighDollarDesigner.com and we’ll be happy to answer any questions you have. They will schedule a time for you and I to talk so we can get you started on the path to attracting more clients, making more money and enjoying a business that truly supports your lifestyle!
If I’m not sure I’m ready to get started, how can I sample your work at a low cost to see if it’s the right solution for me?
A way to sample a High Dollar Designer Marketing Success system is to subscribe to our email newsletter. The “High Dollar Designer” email newsletter provides you with proven tips, the latest tools and powerful strategies. It’s a must for anyone who wants to create a highly profitable, lifestyle focused business. Click HERE to subscribe.
OK, I’m ready to do this for myself, but I have a couple of additional questions. Can I call you?
Great, sounds like you’re ready to step into a future that you’ve designed! If you have a couple of questions, just email my team at Info@HighDollarDesigner.com or call us directly at 949.494.3345 and we’ll be happy to walk you through the different options to see which one will be the very best for you. I can’t wait to see you succeed and look forward to you reaching your business and marketing goals. Let’s get started!!
