To answer this question, it’s probably best that I share with you a defining moment and resulting “compelling story” that brought me to where I am today, coaching people like you on exactly what to do to get high-end clients consistently.

There were actually a series of incidents that happened. In 2008 when the economy was really going south, I had a storefront on PCH right across from the beach in Laguna Beach CA. I had been doing design and custom window treatments for almost 20 years, but the economy was getting really bad. I was stressed out, unable to sleep, had a tremendous amount of overhead to cover and was going further and further into debt. I eventually made the difficult decision to close my store. And to be honest, although it was a very hard decision, it was also a big relief too.

I didn’t have all that overhead, all that responsibility, going into the store and sitting there waiting for the phone to ring, desperately trying everything and anything to make some sales… I was upset but really deep down I was hurting because I had to close my store because people weren’t buying. I couldn’t convince them. And I was incredibly frustrated.

It was also at that time that I really started looking into marketing my business online. I had a website and was sending an email newsletter but other than that, I was clueless on how to market my business on the internet.

I was heavily involved in social media, video creation, graphic design and blogging when I was offered a marketing position that was created for me with an audio video firm. I worked for this firm sometimes 12 – 14 hour days. I remember my life at the time was wake up, go to work, go home, shower, go to bed. Pretty dull.

It was then that I had a defining moment… I remember it clearly… I said to myself… I love getting a steady paycheck. But my life has no zest or zing. It felt as dull and dreary as a cloudy day.

I started to appreciate beauty, creativity, color, fabrics. And although I never thought I’d go back… I missed interior design. I knew right then and there that I wanted to continue with marketing, but I wanted to do it for my beloved interior design industry.

I decided to return to the industry and share with others the lessons I’d learned in all those years of designing, marketing and selling, as well as my new found love of online marketing. So I immersed myself in absolutely everything that had to do with online marketing and getting clients. I decided to become an expert on how to get clients.

During this process, I had an epiphany! The thing that I enjoyed MOST was doing the marketing for my clients. Which is how my ‘Done-for-You’ marketing services came to be.

Soon, my friends and family heard about my marketing successes and started asking me to help them with theirs. “What am I doing wrong? Can you help me?” It took more time for me to teach them than it did for me to just do it for them. So I began the ‘Done-for-You Marketing’ part in my consulting business.

I designed websites, postcards and business cards for them. I also gave them ‘homework’ and very specific tasks to do. The next time we talked, they’d say… “Barbara, guess what? I’ve gotten several calls asking for proposals! They said they found me on the first page of Google. And they really liked what we said on my website! I am getting so many calls now every week! What can we work on next?

After receiving a Bachelors degree with an emphasis in interior design, I attended graphic design school and began studying marketing for many years. I developed a voracious appetite to learn. I then decided to parlay my 20+ years of experience at running a successful business by helping other design professionals create a financially rewarding business of their own. I wanted to help them put more time back in their busy days to enjoy with family and to significantly boost their bottom line, all at the same time.

Unlike most marketers, not only have I successfully worked in the field of interior design for over 20+ years, I design, produce and actually send the marketing products for my clients! As an experienced designer, I’ve done the hard work of running a business and know what you struggle with. I’ve been there. I can relate. I also know how to get new clients in the door that are looking to buy from you.

I’m known for being tech-savvy, and for implementing fun, fresh approaches to marketing. I look for and find untapped ways to bring in more business so you can create more money NOW doing what you love and enjoy – interior design, free time with family, etc!

I work with people just like you in a small to medium sized business and other independent professionals who are really good at what they do; however, they have never been taught exactly how to attract clients on a regular basis or set up done-for-you systems so they ALWAYS have clients. That said, the professions I’ve worked with run the whole gamut from Interior Designers, manufacturers, software designers, industry partners, landscape architects, dentists, and many, many more.

The marketing principles that I use are proven and verifiable. I also blend those tried and true principles with cutting edge, online marketing strategies that put you at the front of the line in the eyes of your ideal prospect. I have worked with people in a wide variety of fields. Yet, if I haven’t worked with your field, you certainly are not at a disadvantage. As a matter of fact, it’s quite to your advantage. Here’s why: the people in your field are probably ALL doing the same (wrong) things to attract new clients. What my clients have found is that I bring a fresh, new perspective and open their eyes to tools, strategies and resources they haven’t considered. As a result, they stand out and therefore are the ones who get the clients.

I’m not just an interior designer, or a graphic designer… or a marketer. I’m all three! And did you know there is a big difference? A graphic designer can create marketing materials and a ‘pretty website’ that wows you and moves and talks and does all kinds of great things. But does it get your prospects contacting you?

A marketer can put ‘calls to actions’, the keywords and all the information your prospect could ever want or need on your website – yet if it’s too busy, unattractive, out of balance, or focusing on the wrong things your ideal prospect could quickly click off your site and go to the next designer. Again, does your website get your prospects contacting you or do they click away because they don’t know WHAT to do or read first!

I bring the creative expertise (focus, scale, balance, rhythm, harmony, etc) together with the technical marketing skills (copyrighting, calls to action, keywords, SEO, WordPress blogs, website development, etc) so your ideal prospect is ‘compelled’ and eager to work with you and you alone.

So along those lines… I provide – the beauty of the design, the marketing and the technical.

I ONLY work with small to mid sized businesses. In other words, I don’t consult with large corporations and I’m not a coach-of-all-trades. What that means to you is that I am very focused on anything and everything that works for small businesses. Because my focus is very narrow, what you get with me is no-nonsense, undiluted expertise on what works for small businesses that want to grow.

I don’t take up your time or ‘teach you’ how to market your business using the latest fad or fly-by-night technique. There are so many opportunities out there already, vying for your time, attention and money, it’s important to go with the ones that truly work and will give you the best bang for your buck.

We provide Coaching, Marketing Products such as Ezine Articles and ‘Done-for-You’ Marketing services. You won’t need to even think about, lift a finger, or spend much time on marketing your business at all. The only thing you’ll have to do is field all the phone calls that come in.

You get the simplest, most effective way to create regular, steady income in your interior design business.

I work with creative professionals just like you who are really good at what they do. However, they’ve never been taught exactly how to market their business and attract the right clients, CONSISTENTLY.

The industries I work with run the whole gamut of professional services:
• Interior Designers
• Landscape Architects
• Dentists
• Industry Partners & Manufacturers
• Chiropractors
• Product Vendors – Furniture, Wallcoverings, Window Treatments, Flooring, etc.
• Window Treatment Professionals
• And more

I have worked with businesses across numerous industries. If I haven’t worked in your industry yet, that’s ok. The marketing principles that I use are a blend of the tried and true fundamentals combined with today’s cutting edge strategies. Together this combination works well across all industries.

Secondly, if I haven’t worked in your industry yet, it may actually work in your favor.

Here’s why: the other business owners in your industry are probably ALL doing the same thing to market their businesses. This will ‘dilute the field’ and create a lot of mediocre results and frustration. What my clients find is that I bring an extremely fresh perspective and upscale look to their marketing. Because of this, they stand out in a crowded marketplace and they attract their ideal clients.

I ONLY work with busy professionals or those dedicated to doing what it takes to become busy professionals. Because I offer marketing products AND implementation services, my clients get great results and save a LOT of time, money and unnecessary frustration.

I’m a no-nonsense gal who loves to laugh, appreciates open, honest communication and enjoys working on growing your business with you. It’s my #1 goal to become your marketing partner and to help you achieve your marketing goals at lightning speed with maximum efficiency.

My marketing services were created for interior design professionals who are excited about their business, extremely committed to getting more clients and doing whatever it takes to build a successful interior design business.

The marketing products and services I provide automates your marketing systems within a few weeks, and will eventually lead you to getting all the clients you want and need. Your business will TRULY support the lifestyle you want, not for three or four years, but for as long as you run your business.

Being a creative design professional and a go-getter myself, I’m known to work best with other high achieving go-getters who are busy and who recognize their need for help in getting clients in the door. My clients are well-established in their careers, highly educated and are (or want to be) known as experts in their field.

They love design but they’re tired of trading hours for dollars or trying to learn something they don’t even want to do – haphazard marketing. They’re ready to take their business and income to the next level. My clients are naturally collaborative, appreciative and seeking a true partner to assist them in marketing their business effectively.

Please know I’m very selective in who I work with and I hand pick my clients, choosing to (gently) turn away people who aren’t suited for my programs and won’t get the results for which they would have signed up for (It wouldn’t be fair to them.)

My marketing systems are NOT for those who have no consistent revenue coming in and are absolutely, financially desperate. It’s been my experience that people in financial crisis do not consistently send out the materials I recommend and therefore will not get the results they need. (Maybe because they’re worrying about where to get next month’s rent or mortgage payment.)

If you fall within this category, it’s absolutely OK. We’ve all been in times of financial crisis at one point or another. Do yourself (2) favors:

1. Get some money coming in with a full-time or part-time job at the very least, and then call me. This will take the edge off and provide you some peace of mind and mental clarity. You’ll then be able carve out the time and energy to focus on your marketing and the BIG picture of creating your ideal business. Once you start hearing from clients as a result of our work, you can then start reducing the hours you work at the other job and focus on your own business.

2. Sign up for free my High Dollar Designer Marketing Ezine (sign up box is located in the right hand side of the screen). The free information will get you started towards your goals until you’re ready to begin purchasing our Done-for-You Marketing products and services.

Doing these two things will help you get primed for our products and services. When you’re ready, call me and we’ll get started. (I’m in no rush and will be here when you’re ready.)

Without exception, I won’t work with the chronic skeptic, blamer, unaccountable, needy hand-holder, or complainer, as well as individuals who consistently challenge every aspect of our services. If you are one of these people, I gently and respectfully ask that you not call or inquire and I hope you understand why. We’ll probably just not work well together and I wouldn’t want you to waste your time or money. That’s fair, isn’t it?

We offer peace of mind, and automatic Done-for-You marketing services that provide you with more clients, more free time, and a consistent flow of revenue.

1. Postcard Marketing Design & Mailing.
An extremely effective way to get in front of your clients on a consistent basis. Where so many entrepreneurs trip themselves up is thinking they should try every over blown, promise-filled marketing fad. Unfortunately, it takes time to learn a new marketing strategy, which may or may not work. Trying to learn a new marketing strategy also doesn’t free you up to do fun or important money-generating tasks in your business.
Bottom line: Postcards work and they’re an easy way to open the door to a more successful business.

2. Email Newsletter Marketing
If you’ve been in business for any length of time, have you been collecting email addresses of clients and prospects? Even if you haven’t done anything with them, it’s vital to continue to build your email list. I’d venture to say there are a number of things we can do with your email list that you have not been doing. Deliver an email ad campaign that matches the postcards you’ve sent. Or develop a custom campaign for an open house, big sale, or other event you’d like to advertise. The ideas are endless.
Bottom Line: Email campaigns are a cost effective way to deliver your message to clients and prospects.

3. Websites and Blogs – Design and Set up
So much of what you do as an interior designer is visual. Your web presence (or lack thereof) can crush your credibility with potential clients if it’s not designed properly. Does your site look homemade? Is it on a FREE site like Blogspot or WordPress.com? Landing big-budget clients is all about building credibility, perception and presenting yourself in a polished, upscale manner.

I’ve seen countless interior designers spend thousands of dollars on marketing materials that don’t create any revenue for their business. Building a money-making website is imperative. There are critical elements that MUST be included to turn your website into an effective marketing tool. One that you can easily maintain yourself and will consistently attract new leads to your business 24 hours a day, 7 days a week.
Bottom Line: Today, a do-it-yourself website will harm you more than help you.

4. Social Media Set Up
Facebook, Twitter, LinkedIn, bookmarking and more. My goodness what is all the fuss about when it comes to social media? Not only is it the latest and greatest way to market to your clients, it’s the fastest growing marketing medium on the planet today. You may not understand it, but if you are not there, you are square. I’ll share with you simple strategies and techniques you can implement TODAY to create additional revenue in your interior design business.
Bottom Line: Social Media is not going away. The sooner you get on the bandwagon the better for your business long term.

5. Search Engine Optimization (SEO)
Did you know Google is the #1 website on the internet. 96% of the people who shop on Google are ready to buy. It’s become the new yellow pages. Stop throwing away your money with online yellow pages!! Google, AOL, Yahoo and Bing (MSN) are 90% of the Internet. Online yellow pages is less then 1%. People are searching the web for YOUR products and services. Are they finding you?

If you’ve created a great website, but aren’t attracting the visitors you need to generate the profits you want, then SEO services could be what you need.
Bottom Line: It does you no good to have a website that clients and prospects can’t find. Make it easy for them to find you!

These are just a few of the many marketing tools we use to help interior designers build a thriving, profitable and successful business. These are the same tools I use in my own business to create a thriving company for over 20+ years.

Yes! The result of our work is an approach to marketing your services that, over time and with your dedication, work consistently to create a profitable, sustainable business that supports your lifestyle.

You can expect to:

* Create greater exposure and visibility for yourself and your business
* Learn time and money-saving strategies that will reduce the time it takes to market your business
* Start working smarter, not harder at building your business
* Reach your ideal clients en-mass and inexpensively
* Learn proven strategies for small business marketing so you don’t have to reinvent the wheel
* Implement an automated marketing system that consistently markets your services to your ideal clients
* Learn how to position yourself as an expert in your field and be perceived as such
* Make your services stand out in your industry and the marketplace
* Reach more people with your compelling message and increase your income
* Learn exactly what pieces of technology to use to save time and learn how to use them together
* Create greater exposure and visibility for yourself and your business

Please go to the Success Stories page and read all of them. See which ones you feel drawn to, either because the person has gotten the results you want to get too, or perhaps because that person is in a similar profession. Then feel free to email or call them and ask what they got from working with me and my products.

Obviously, this depends on several factors. We can do all that’s possible to bring clients to your door or call you on the phone or email you. However, the rest is up to you.

Get totally focused on marketing your business for a period of six months. Understand that this is not a “quick fix,” it’s not magic and for some businesses it can take up to a year for you to plant the seeds and reap the fruits of your labor. My clients have successfully grown their businesses, in less time than they would have on their own AND have made more money than they did using old-school, ineffective marketing strategies.

Yes, a resounding Yes! Many clients are excited to report that they were able to cover their investment often with only one new project. Stop for a minute and ask yourself, “What is a new client worth?” “How much revenue can I make over the lifetime of that one client?” Chances are… the amount will more than cover your marketing investment in our services.

What you’re regularly getting when you invest in your interior design business with our done-for-you marketing products, is time and money. You will have more time in your day to do the tasks you enjoy – interior design, spending time with your family, trying a new recipe… because you know your marketing is going out regularly and on time. That means clients and prospects call you regularly, like clockwork.

Your business will prosper and grow faster than it would, if you were trying to do all the marketing on your own. You can expect expert implementation that you’ve been looking for and haven’t found, until now. That’s what you’re investing in–results, more revenue, more profit, more clients, not just how to information, concepts or theories.

Great! Did you know that one of the most outstanding characteristics of successful entrepreneurs is that they take bold, consistent action? I’ve found that the business owners that take educated risks, are decisive. They are action-oriented and move forward towards success much more quickly than others. It’s a well-known fact these individuals make decisions based on their gut instinct and are willing to do what others won’t to achieve the results they want. So, that being said, since this feels right for you, then let’s get started!

Here’s what you do: just click on the Contact Us page at the top of the page, or feel free to give my support team a call at 949.494.3345. You can also email them at Info@HighDollarDesigner.com and we’ll schedule a time for you and I to talk so we can get you started on the path to attracting more clients, making more money and enjoying your interior design business that truly supports your lifestyle!

A great way to sample our marketing products and services is to subscribe to our ezine (email newsletter). Our ezine provides you with proven tips, the latest tools and powerful strategies for growing your client base and your business. It’s a must for anyone who wants to create a highly profitable interior design business! Don’t miss out, sign up today!

The best way to do that is to join and participate in our communities, listen in on our complimentary teleseminars and webinars and come back often to read our blog. Or you can subscribe to our ezine (email newsletter) where you’ll get notice of all the great happenings we have going on, that will help you build your design business. Sign up today!

Great! It sounds like you’re ready to step into a future that you’ve designed! If you have questions, just email my team at Info@HighDollarDesigner.com or call us directly at 949.494.3345 and we’ll be happy to walk you through the different options to see which one will be the very best for you. I can’t wait to see you succeed and look forward to helping you reach your business and marketing goals. Let’s get started!!